One of Europe’s largest retailers, facing a decrease in shopper acquisition rate, contracted ELEKS to improve their online store to make it more user-oriented.
The customer also required to upgrade their outdated mobile application, as it did not allow to implement new business-critical features due to its cumbersome functionality and slow performance.
To provide a complex solution to the customer’s challenge, ELEKS conducted BA audit and developed a scalable omnichannel model, offering personalized approach to every shopper and ensuring faster order processing. The model was built to integrate all the existing systems and modules - CRM, ERP, WMS, CMS and other custom solutions, ensuring their further merging and data transformation.
Further, the ELEKS team developed the customer’s high traffic e-commerce website and a set of native mobile applications. Such optimization allowed to provide every shopper with the highest quality of service and seamless user experience regardless of their access channel - Web, IoS/Android app, Facebook, chat, or call center.