Today’s consumers are used to receiving an information-rich, interactive shopping experience online.
But how can retailers provide the same level of service in-store?
ELEKS has created a unique approach allowing for the transformation of the day-to-day shopping routine into an interactive and highly personalized experience powered by an easy-to-use mobile solution. The ELEKS approach allows businesses to create a single view of their customer and understand the person’s behavior from the front door to the back wall, tracking visitors’ locations and analyzing their actions.
Thanks to these valuable insights, retailers can guide product decisions with relevant information, converting more visitors into buyers. The approach also provides real-time, relevant product recommendations to increase the average order value and ensure targeted communications that drive cross- and upselling.